Google’s Webmaster Guidelines instructs you on everything you need to know about what they expect from the design of your website. Everything basically breaks down to keeping your website simple, easy to use and content relevant to your visitors.

• Make your site easy to navigate by creating a consistent navigational structure across your site and by making that navigational structure obvious to visitors.
• Include relevant links to other websites.
• Use a site map and submit it to Google.
• Include clear and relevant content.
• Make sure the HTML that makes up your site is written correctly.
• Repair broken links as soon as they’re noticed.
• Allow crawlers access to your Website by including a robot.txt on your sever
• Design your pages for users and not the search engine.
• Avoid any kid of underhanded Website design, for example hidden pages, hidden text.
• Use only relevant keywords in the titles, headings and text of your website.

Link to Google’s Webmaster’s Guideline.

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Although the basic principle of operation of all search engines is the
same, the minor differences between them lead to major changes in
results relevancy. For different search engines different factors are
important. There were times, when SEO experts joked that the algorithms
of Yahoo! are intentionally made just the opposite of those of Google.
While this might have a grain of truth, it is a matter a fact that the
major search engines like different stuff and if you plan to conquer
more than one of them, you need to optimize carefully.

There are many examples of the differences between search engines. For
instance, for Yahoo! and MSN, on-page keyword factors are of primary
importance, while for Google links are very, very important. Also, for
Google sites are like wine – the older, the better, while Yahoo!
generally has no expressed preference towards sites and domains with
tradition (i.e. older ones). Thus you might need more time till your
site gets mature to be admitted to the top in Google, than in Yahoo!.

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